Today I presented a sort of analytical grid for critiquing products, services and environments. The idea is that students develop critical abilities and sharpen them on what already exists, and then use these abilities on their own concepts and projects.
As a subject of reflection, we proposed the Philips Living Colors lamp. The method does not stop at the object per se but tries to explore everything around it, what Victor Margolin calls the product milieu.
You can download today’s presentation in PPT format: Philips Living color used as a subject example. You can also read my original blog post about this lamp.
The questions we ask are the following (at least!)
What is this good for? -> a purpose, real or imaginary
Who is this good for? -> the target user, socioeconomy
What does this do? -> a function, real or imaginary
What does this look like in the real world? -> photos, sketches
What are its representations? -> A collection of media artifacts
What does the maker have in mind? -> product logic
Are there past projects similar to this? -> a collection of similar/different projects
What supports this? what cooperates? what competes with it? -> ecological view
How do I feel about it? -> Self experimentation, in full awareness of the limits of the approach)
How do I find out about it? -> media representation, ads, journals, blogs
How do I get it? -> distribution
What is the first impression? -> unboxing and first use
Where is this going? With how much effort? -> Future projection
The topic we ask them about, for the next meeting, is Twitter. I suggest that people not familiar with it create an account and start playing around. Points to keep in mind:
- a microblogging platform. Maybe.
- a success not driven by teens. Why?
- alternatives: Laconica (now called StatusNet). What else?
- a subset of Facebook? Or is it the other way around?